Smart Watches

Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies, and Application Markets

Report Details

Price: Log In to View
Pages: 54
Tables, Charts,
     & Figures:
52
Publication Date: 1Q 2015
Log In to Purchase/Access Report

Downloads

Register or Log In to download a free Executive Summary and brochure for this report.

The Apple Watch is the most eagerly anticipated smart watch and wearable device to hit the market in 2015. It is not just Apple fans who are eagerly awaiting the biggest new product launch from Apple since the iPad; it is the entire wearables industry and supply chain. While Pebble succeeded in establishing the smart watch as a compelling product category, Apple’s entry into this market is expected to provide the necessary boost to consumer awareness and interest that will truly kick off the market for the next wave of computing.

Since Apple’s announcement in fall 2014, there has been a flurry of activity among competitors trying to position and reposition themselves. Companies like Samsung, LG, and Motorola have decided to compete head on with Apple in the high-end, multi-function smart watch segment. Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015. Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital. Beyond the Apple Watch, Tractica expects a high degree of fragmentation in terms of form factor, functionality, and operating system. Overall, Tractica forecasts that annual smart watch shipments will grow from 2.3 million units in 2013 to 94.9 million in 2020, representing a compound annual growth rate (CAGR) of 71%.

This Tractica report examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, healthcare, and sports.  A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses.  Market forecasts are segmented by world region, application market, and connectivity technology.

Key Questions Addressed:

  • What is the current state of the smart watch market and what will be the key stages of growth and development over the next several years?
  • How is the smart watch market tiered by device capabilities and price points, and how will this change over the next several years?
  • How does the scale of the market opportunity differ among application markets such as consumer, sports, healthcare, or enterprise? What are the reasons behind these differences?
  • How will the growth and adoption of smart watches vary by world region?
  • Which connectivity technologies will be most prevalent in smart watches?
  • How will smart watch unit shipments and revenues vary by world region, device category, and application market?

Who Needs This Report?

  • Smart watch manufacturers
  • Traditional watch manufacturers
  • Wearable device manufacturers
  • Consumer electronics companies
  • Semiconductor and component companies
  • Wearable application developers
  • Mobile network operators
  • Investor community

Table of Contents

  1. Executive Summary
    1. Introduction
    2. Market Drivers
    3. Market Barriers
    4. Technology Issues
    5. Strategic Recommendations for Value Chain
    6. Market Forecast
  2. Market Issues
    1. Market Drivers
    2. Market Barriers
    3. Application Analysis
    4. Pricing Analysis
  3. Technology Issues
    1. MPU vs. MCU Platforms
    2. UI/UX Considerations
    3. Battery Life
    4. Connectivity Technologies
    5. Smart Watch Operating Systems
  4. Key Industry Players
    1. Apple
      1. Company Profile
      2. SWOT Analysis
    2. LG
      1. Company Profile
      2. SWOT Analysis
    3. Motorola
      1. Company Profile
      2. SWOT Analysis
    4. Samsung
      1. Company Profile
      2. SWOT Analysis
    5. Sony
      1. Company Profile
      2. SWOT Analysis
    6. Fitbit
      1. Company Profile
      2. SWOT Analysis
    7. Omate
      1. Company Profile
      2. SWOT Analysis
    8. Basis
      1. Company Profile
      2. SWOT Analysis
    9. Garmin
      1. Company Profile
      2. SWOT Analysis
    10. Meta Watch
      1. Company Profile
      2. SWOT Analysis
    11. Withings
      1. Company Profile
      2. SWOT Analysis
    12. Pebble
      1. Company Profile
      2. SWOT Analysis
    13. Other Smart Watch Companies
  5. Market Forecasts
    1. Definitions and Key Assumptions
    2. Shipments by Region
      1. Smart Watch Shipments
      2. Smart Watch Device Revenue
    3. North America
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    4. Europe
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    5. Asia Pacific
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    6. Latin America
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    7. Middle East & Africa
      1. Smart Watch Shipments by Application Market
      2. Smart Watch Device Revenue by Application Market
      3. Smart Watch Shipments by Connectivity Technology
    8. Conclusions & Recommendations
  6. Company Directory
  7. Acronym and Abbreviation List
  8. Table of Contents
  9. Table of Charts and Figures
  10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts
  • Smart Watch Market Share by OS, World Markets: 2013-2020
  • Smart Watch Shipments and Revenues, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Shipments by OS, World Markets: 2013-2020
  • Smart Watch Shipments by Region, World Markets: 2013-2020
  • Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, North America: 2013-2020
  • Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020
Figures
  • Apple Watch
  • Kairos Smart Watch
  • Energous Wattup Wireless Charging Solution
  • Moto 360 Watch
  • Withings Activité Watch
  • Pebble Watch
Tables
  • Smart Watch Shipments by Region, World Markets: 2013-2020
  • Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Shipments by OS, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Application Market, North America: 2013-2020
  • Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020