Head-Up Displays

Fixed, Wearable, and Augmented Reality Displays for Automotive, Aerospace, Maritime, and Wearable Applications: Global Market Analysis and Forecasts

Report Details

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Pages: 79
Tables, Charts,
     & Figures:
143
Publication Date: 2Q 2016
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Head-up displays (HUDs) are information displays that are projected into the user’s or wearer’s field of vision to allow a seamless superimposition of relevant operational information and real-world elements.  These displays, which first found use in fighter planes during World War II, have expanded their applications to include commercial jets and automobiles, and are increasingly found in recreation, industry, and public safety.

Tractica believes that the HUD market will experience strong growth over the next few years due to the convergence of several key factors.  Innovations in other technology sectors have led to the development of more advanced technological capabilities, often in smaller, lower-cost, and more power-efficient form factors. In addition, consumers have become accustomed to having access to information at their fingertips, thanks to the ubiquity of smartphones, and are seeking similar levels of connectivity and information in their vehicles, at work, and at play. According to Tractica’s analysis, the two largest application markets for HUDs will be the automotive and wearable segments.

This Tractica report examines the market trends and technology issues surrounding HUDs and provides market sizing and forecasts for the period from 2015 through 2025.  Market drivers and barriers, technology issues, and key applications are analyzed in depth, and the report also includes detailed profiles of 17 key industry players.  Market forecasts, segmented by world region, HUD type, and application market, include unit shipments, average selling prices, and revenue.

Key Questions Addressed:

  • What is the size of the market opportunity, in terms of unit shipments and revenue, for HUDs within the automotive, aerospace, maritime, and wearables markets?
  • What will be the long-range trends for average selling prices for OEM and aftermarket HUD systems within each application market?
  • What are some of the key drivers of demand for HUDs within each application market?
  • What are the main barriers to more widespread HUD adoption?
  • What are the key technology issues facing HUD manufacturers and users today, and how are these likely to be addressed over the next several years?
  • Who are the key players in the HUD market and what are their relative strengths and weaknesses?

Who Needs This Report?

  • HUD technology developers and manufacturers
  • Semiconductor and component companies
  • ADAS system developers and integrators
  • Automotive, aerospace, maritime, and industrial equipment manufacturers
  • Virtual and augmented reality technology developers
  • Government agencies
  • Investor community

Table of Contents

  1. Executive Summary
    1. Introduction
    2. Market Drivers
    3. Market Barriers
    4. Key Trends
    5. Market Forecasts
  2. Market Issues
    1. Background on HUD Development
    2. Market Overview
    3. Market Drivers
      1. Increased Focus on Safety
      2. Growing Demand for Technological Features
        1. Basic Driving Information
        2. Integration with Advanced Driver Assistance Systems
        3. Communication and Entertainment Systems
      3. Integration with Advanced Airplane Systems
      4. Integration with Maritime Navigation Systems
      5. Enterprise Efficiency Gains
      6. Recreational Technology Enthusiasts
      7. Hardware, Software, and Component Cost Reductions
    4. Market Barriers
      1. Cost
      2. Power and Space Requirements
      3. Concerns about Information Distractions
      4. Lack of Display Standards
    5. Legal and Regulatory Issues
      1. Lack of Federal Standards Governing Automotive HUD in the United States
      2. Lack of Unified Global Standards
    6. Safety Issues
      1. Benefits of HUD Systems
        1. Automobiles
        2. Aerospace
        3. Maritime
        4. Sports and Enterprise Applications
      2. Aftermarket Competition
      3. Key Market Segments and Applications
        1. Aerospace
          1. Military Combat Aircraft
          2. Large Civilian Airliners
          3. Small Civilian Airliners
          4. Private Planes and Other Aircraft
        2. Automotive
          1. Premium, Luxury, and Sports Cars
          2. Mid-Segment Cars
          3. Entry-Level Cars
          4. Commercial Vehicles
          5. Aftermarket
        3. Helmets and Personal HUD
          1. Motorcycles/Mopeds
          2. Sport Helmets
          3. Enterprise Goggles and Glasses
          4. Fire and Public Safety
        4. Geographic Segmentation
  3. Technology Issues
    1. Introduction
    2. Key Technical Goals
    3. Challenges and Limitations
    4. Components
      1. Computer Video Generator
      2. Projector Unit
      3. Display Panels
        1. Digital Micromirror Devices
        2. LCD
        3. LCoS
        4. DLP
      4. Combiner Screen
        1. Processor Requirements
        2. Integration with Avionics Systems
        3. Integration with ADAS Systems
      5. System Types
        1. W-Type
        2. Combiner
        3. AR Technology
      6. Technical Considerations with HUDs
        1. Field of View
        2. Collimation
        3. Eyebox
        4. Boresight
        5. Scaling
        6. Compatibility and Integration
          1. Automotive
          2. Motorcycles
          3. Aerospace
          4. Maritime
        7. Misconceptions About HUDs
  4. Key Industry Players
    1. HUD Manufacturing Requirements
    2. HUD Industry Participants
      1. BAE Systems
      2. Continental AG
      3. DENSO Corporation
      4. Elbit Systems
      5. Visteon Corporation
      6. Esterline CMC Electronics
      7. YAZAKI Corporation
      8. Robert Bosch LLC
      9. Recon Instruments
      10. SKULLY Systems
      11. LiveMap
      12. Pioneer Corporation
      13. Rockwell Collins
      14. Thales Group
      15. Toshiba Electronics
      16. MicroVision
      17. Texas Instruments
  5. Market Forecasts
    1. Overview
    2. Global Market
    3. North America
    4. Europe
    5. Asia Pacific
    6. Latin America
    7. Middle East & Africa
    8. Conclusions and Recommendations
  6. Company Directory
  7. Acronym and Abbreviation List
  8. Table of Contents
  9. Table of Charts and Figures
  10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts
  • HUD Unit Shipments by Region, World Markets: 2015-2025
  • HUD Revenue by Region, World Markets: 2015-2025
  • HUD Unit Shipments by Market Segment, World Markets: 2015-2025
  • HUD Revenue by Market Segment, World Markets: 2015-2025
  • Automotive HUD Unit Shipments by Type, World Markets: 2015-2025
  • Automotive HUD Revenue by Type, World Markets: 2015-2025
  • Aerospace HUD Unit Shipments by Type, World Markets: 2015-2025
  • Aerospace HUD Revenue by Type, World Markets: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, World Markets: 2015-2025
  • Wearable HUD Revenue by Application Market, World Markets: 2015-2025
  • Automotive HUD Unit Shipments by Type, North America: 2015-2025
  • Automotive HUD Revenue by Type, North America: 2015-2025
  • Aerospace HUD Unit Shipments by Type, North America: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, North America: 2015-2025
  • Wearable HUD Revenue by Application Market, North America: 2015-2025
  • Automotive HUD Unit Shipments by Type, Europe: 2015-2025
  • Automotive HUD Revenue by Type, Europe: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Europe: 2015-2025
  • Aerospace HUD Revenue by Type, Europe: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Europe: 2015-2025
  • Wearable HUD Revenue by Application Market, Europe: 2015-2025
  • Automotive HUD Unit Shipments by Type, Asia Pacific: 2015-2025
  • Automotive HUD Revenue by Type, Asia Pacific: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Asia Pacific: 2015-2025
  • Aerospace HUD Revenue by Type, Asia Pacific: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Asia Pacific: 2015-2025
  • Wearable HUD Revenue by Application Market, Asia Pacific: 2015-2025
  • Automotive HUD Unit Shipments by Type, Latin America: 2015-2025
  • Automotive HUD Revenue by Type, Latin America: 2015-2025
  • Automotive HUD Unit Shipments by Type, Middle East & Africa: 2015-2025
  • Automotive HUD Revenue by Type, Middle East & Africa: 2015-2025
  • Automotive HUD Average Selling Price by Type, World Markets: 2015-2025
  • Aerospace HUD Unit Shipments by Type, World Markets: 2015-2025
  • Commercial Aerospace HUD Unit Sales by Region, World Markets: 2015-2025
  • Military Aerospace HUD Unit Sales by Region, World Markets: 2015-2025
  • Commercial Aerospace HUD Revenue, World Markets: 2015-2025
  • Aerospace HUD Revenue by Type, World Markets: 2015-2025
  • Maritime HUD Unit Average Selling Price by Region, World Markets: 2015-2025
  • Maritime HUD Unit Shipments by Region, World Markets: 2015-2025
  • Maritime HUD Revenue by Region, World Markets: 2015-2025
  • Wearable HUD Unit Average Selling Price by Region, World Markets: 2015-2025
  • Wearable HUD Revenue by Region, World Markets: 2015-2025
  • Automotive HUD Unit Shipments by Type, North America: 2015-2025
  • Automotive HUD Revenue by Type, North America: 2015-2025
  • Aerospace HUD Revenue by Type, North America: 2015-2025
  • Wearable HUD Revenue by Application Market, Asia Pacific: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Latin America: 2015-2025
  • Wearable HUD Revenue by Application Market, Latin America: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Middle East & Africa: 2015-2025
  • Aerospace HUD Revenue by Type, Middle East & Africa: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Middle East & Africa: 2015-2025
  • Wearable HUD Revenue by Application Market, Middle East & Africa: 2015-2025
Figures
  • A Rendering of an AR HUD
  • Continental’s HUD Schematic
  • W-Type HUD Diagram
Tables
  • HUD Unit Shipments by Region, World Markets: 2015-2025
  • HUD Revenue by Region, World Markets: 2015-2025
  • HUD Unit Shipments by Market Segment, World Markets: 2015-2025
  • HUD Revenue by Market Segment, World Markets: 2015-2025
  • Automotive HUD Average Selling Price by Type, World Markets: 2015-2025
  • Automotive HUD Unit Shipments by Type, World Markets: 2015-2025
  • Automotive HUD Revenue by Type, World Markets: 2015-2025
  • Automotive HUD Average Selling Price by Region, World Markets: 2015-2025
  • Automotive HUD Unit Shipments by Region, World Markets: 2015-2025
  • Automotive HUD Revenue by Region, World Markets: 2015-2025
  • Aerospace HUD Average Selling Price by Type, World Markets: 2015-2025
  • Aerospace HUD Unit Shipments by Type, World Markets: 2015-2025
  • Aerospace HUD Revenue by Type, World Markets: 2015-2025
  • Aerospace HUD Unit Sales by Region, World Markets: 2015-2025
  • Aerospace HUD Revenue by Region, World Markets: 2015-2025
  • Maritime HUD Average Selling Price by Type, World Markets: 2015-2025
  • Maritime HUD Unit Shipments by Type, World Markets: 2015-2025
  • Maritime HUD Revenue by Type, World Markets: 2015-2025
  • Maritime HUD Revenue by Type, Asia Pacific: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, World Markets: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, World Markets: 2015-2025
  • Wearable HUD Revenue by Application Market, World Markets: 2015-2025
  • Wearable HUD Unit Average Selling Price by Region, World Markets: 2015-2025
  • Wearable HUD Unit Shipments by Region, World Markets: 2015-2025
  • Wearable HUD Revenue by Region, World Markets: 2015-2025
  • Wearable HUD Unit Average Selling Price by Region, World Markets: 2015-2025
  • Wearable HUD Unit Shipments by Region, World Markets: 2015-2025
  • Wearable HUD Revenue by Region, World Markets: 2015-2025
  • Automotive HUD Average Selling Price by Type, North America: 2015-2025
  • Automotive HUD Unit Shipments by Type, North America: 2015-2025
  • Automotive HUD Revenue by Type, North America: 2015-2025
  • Aerospace HUD Average Selling Price by Type, North America: 2015-2025
  • Aerospace HUD Revenue by Type, North America: 2015-2025
  • Aerospace HUD Revenue by Type, North America: 2015-2025
  • Maritime HUD Average Selling Price by Type, North America: 2015-2025
  • Maritime HUD Unit Shipments by Type, North America: 2015-2025
  • Maritime HUD Revenue by Type, North America: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, North America: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, North America: 2015-2025
  • Wearable HUD Revenue by Application Market, North America: 2015-2025
  • Automotive HUD Average Selling Price by Type, Europe: 2015-2025
  • Automotive HUD Unit Shipments by Type, Europe: 2015-2025
  • Automotive HUD Revenue by Type, Europe: 2015-2025
  • Aerospace HUD Average Selling Price by Type, Europe: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Europe: 2015-2025
  • Aerospace HUD Revenue by Type, Europe: 2015-2025
  • Maritime HUD Average Selling Price by Type, Europe: 2015-2025
  • Maritime HUD Unit Shipments by Type, Europe: 2015-2025
  • Maritime HUD Revenue by Type, Europe: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, Europe: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Europe: 2015-2025
  • Wearable HUD Revenue by Application Market, Europe: 2015-2025
  • Automotive HUD Average Selling Price by Type, Asia Pacific: 2015-2025
  • Automotive HUD Unit Shipments by Type, Asia Pacific: 2015-2025
  • Automotive HUD Revenue by Type, Asia Pacific: 2015-2025
  • Aerospace HUD Average Selling Price by Type, Asia Pacific: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Asia Pacific: 2015-2025
  • Aerospace HUD Revenue by Type, Asia Pacific: 2015-2025
  • Maritime HUD Average Selling Price by Type, Asia Pacific: 2015-2025
  • Maritime HUD Unit Shipments by Type, Asia Pacific: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, Asia Pacific: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Asia Pacific: 2015-2025
  • Wearable HUD Revenue by Application Market, Asia Pacific: 2015-2025
  • Automotive HUD Average Selling Price by Type, Latin America: 2015-2025
  • Automotive HUD Unit Shipments by Type, Latin America: 2015-2025
  • Automotive HUD Revenue by Type, Latin America: 2015-2025
  • Aerospace HUD Average Selling Price by Type, Latin America: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Latin America: 2015-2025
  • Aerospace HUD Revenue by Type, Latin America: 2015-2025
  • Maritime HUD Average Selling Price by Type, Latin America: 2015-2025
  • Maritime HUD Unit Shipments by Type, Latin America: 2015-2025
  • Maritime HUD Revenue by Type, Latin America: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, Latin America: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Latin America: 2015-2025
  • Wearable HUD Revenue by Application Market, Latin America: 2015-2025
  • Automotive HUD Average Selling Price by Type, Middle East & Africa: 2015-2025
  • Automotive HUD Unit Shipments by Type, Middle East & Africa: 2015-2025
  • Automotive HUD Revenue by Type, Middle East & Africa: 2015-2025
  • Aerospace HUD Average Selling Price by Type, Middle East & Africa: 2015-2025
  • Aerospace HUD Unit Shipments by Type, Middle East & Africa: 2015-2025
  • Aerospace HUD Revenue by Type, Middle East & Africa: 2015-2025
  • Maritime HUD Average Selling Price by Type, Middle East & Africa: 2015-2025
  • Maritime HUD Unit Shipments by Type, Middle East & Africa: 2015-2025
  • Maritime HUD Revenue by Type, Middle East & Africa: 2015-2025
  • Wearable HUD Average Selling Price by Application Market, Middle East & Africa: 2015-2025
  • Wearable HUD Unit Shipments by Application Market, Middle East & Africa: 2015-2025
  • Wearable HUD Revenue by Application Market, Middle East & Africa: 2015-2025
  • Additional Industry Participants