Today, companies make significant investments to attract new customers and to retain existing ones through various means, such as interactive marketing. The phenomenon of interactive marketing has just begun to evolve from traditional methods to highly sophisticated technology-based methods that give marketers key reference points by analyzing and predicting customer behavior. According to a new report from Tractica, herein lies a significant opportunity for customer service robots that have the advantages of speed and extraordinary data processing capabilities, and can work tirelessly without taking a break. A robotic workforce can increase efficiency in banks, shopping malls, family entertainment centers, exhibitions and events, airports, stores, and many other places where the types of customer interactions are standardized and repetitive in nature.
Tractica forecasts that more than 23,000 robots will be deployed for customer service applications between 2016 and 2022, generating $451 million in cumulative revenue during that period. While nearly half of all customer service robots will be deployed in the Asia Pacific region, growth in the sector will also be strong in North America and Europe, both of which will be significant markets for the robots.
“Fewer than 5 years ago, hardly anyone had seen or heard of robots in public and commercial spaces, as most of the developments were restricted to research labs,” says research analyst Manoj Sahi. “But now, despite real-world practical challenges, the customer service robot market has started to gain momentum. Understanding the tremendous opportunity in the service sector, companies are moving beyond R&D and prototypes and into commercial deployments.”
Tractica’s report, “Customer Service Robots”, examines the market and technology issues surrounding customer service robots and provides 7-year forecasts for industry growth. The report addresses the crucial market drivers and challenges, in addition to assessing the most important technology issues that will influence market development. In total, 24 key and emerging industry players are profiled. Market forecasts are segmented by world region and robot type. Tractica segments the customer service robot market into two major types, humanoid and non-humanoid. An Executive Summary of the report is available for free download on the firm’s website.