Consulting Overview

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Tractica’s industry analyst team consists of experienced researchers and consultants that possess deep multidisciplinary technology expertise, strong business acumen, a wide network of industry contacts, and intimate knowledge of qualitative and quantitative market research methodologies. Collectively, the team has advised hundreds of industry leading companies on successful business initiatives including market characterization, strategic planning, business case development, financial analysis, commercial due diligence, product portfolio analysis, new product development, operational benchmarking, marketing strategy, competitive analysis, partner development strategy, brand positioning, public relations, customer profiling and segmentation, and sales channel optimization, among others.

The Tractica team leverages strong industry knowledge within the firm’s area of coverage as well as deep experience with a wide range of market research methodologies. In addition to publishing syndicated research reports that provide in-depth strategic and qualitative analysis of emerging technology sectors, the firm regularly conducts consulting projects that are specifically tailored to the individual needs of client organizations. Tractica’s client base includes technology vendors and service providers including leading multinational industry players as well as startups and emerging growth companies, technology end-user organizations within a variety of vertical markets, government agencies, industry associations, and financial services firms.

Each consulting engagement is led by an experienced project manager and includes a detailed project plan featuring key objectives, milestones, schedule of update meetings and interim deliverables, and research methodologies to be employed during the course of the project. Engagements are typically bid on a flat-rate basis with firm schedules for completion, ensuring predictable costs and timelines to align with clients’ business objectives and budgets.

While Tractica is open to discussing a wide range of potential projects to support your organization’s priorities, the majority of the firm’s consulting engagements fall into the following categories:

  • Consumer and Business User Surveys
  • Competitive Analysis
  • Customer Profiling and Segmentation
  • Market Sizing and Forecasting
  • Market and Product Strategy Consulting
  • Marketing Campaign Support
  • Strategic Advisory Sessions